About us

About us rosette image

When it comes to dishwashing and everything that goes along with it, we’re constantly striving to give you amazing results.

We’re the #1 recommended dishwasher brand worldwide and have been at the forefront of automatic dishwashing for over 60 years.

Our line of Finish® products are recommended by more brands than any other dishwashing brand. We’re far from done, though.

As we move forward, we’ll continue to improve our products to deliver you and your family ultimate clean and amazing shine for years to come.

It's what Finish® users think of us that really matters the most.

Awards image

We’re proud to announce that Finish® Quantum with Baking Soda was voted a Better Homes & Gardens Best New Dishwasher Detergent of 2013 by consumers* as well as Product of the Year in the Dishwashing Detergent Category**.

Finish® is the worlds's largest brand for automatic dishwashing products and our vision is to help people achieve the cleanest possible dishes.

Vinatge Finish Product image

Our History

Finish® is the global market leader and has a long history of industry firsts.

Established by U.S. company Economics Laboratory in 1953, Finish® was acquired when J.A. Benckiser bought the Consumer Products division of Eco-lab Inc in 1987.

By the early 1950’s, the growing use of molded plastic dinnerware was presenting a range of problems. Coffee staining and "spotting" brought on by slow drying were common problems that offered opportunities for the right product. Learning from research into the needs of the dairy industry, Eco-Lab introduced two products which were to become major players in the household dishwashing scene: Electrasol®, and a new, premium product – Finish®.

Finish® is now the world’s largest brand for automatic dishwashing products.

We also have a long history of industry firsts - from the first biological powder in 1969 to the first dual layer tablet in 1995 to the introduction of the now famous red Powerball in 1999 and the first three-chamber molded capsule in the 21st century.

The brand is now sold in over 40 countries across the globe.

Major markets include USA, Canada, UK, Italy and Germany, with a growing presence in developing countries as well as the Middle East, South Africa and Japan.

†Winner Dishwashing Detergent Category. Survey of 50,138 people of TNS

*Based on the 2013 BrandSpark/BHG American Shopper Study, Oct.-Nov., 2012. Winners are determined by the highest scores based on appeal and repurchase intent, among entered products. For more information visit www.BestNewProductAwards.biz